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Discover the New Era Strategic campaign positioning the region as the world's top beach destination, presenting 12 interconnected paradises where travelers can experience meaningful personal transformation.



The power of persuasion. One of the most successful CPTM campaigns, with over 180 million impressions across 22 strategic markets.
That year, Mexico jumped from #12 to #6 in global tourism rankings.


Dear Country
DEAR CANADA

Dear Country
DEAR AUSTRALIA

Dear Country
DEAR JAPAN

Dear Country
DEAR ARGENTINA

Dear Country
DEAR SPAIN
Less perfect, far more authentic. A campaign to evolve Mexico’s tourism promotion based on the concept of "Hypethentic": a bold, new version of Mexico.




MESSAGES CRAFTED WITH PURPOSE,IDEAS THAT STICK AND MATTER

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